Russell Yell

BetterFleet

BIOGRAPHY

Russell Yell is the Vice President, APAC Market at BetterFleet, where he supports some of the region’s largest fleets in their transition to zero-emission vehicles. His work bridges transport planning, energy strategy, and fleet innovations to deliver practical, scalable solutions.

Russell partners with governments, utilities, and operators to turn electrification ambition into operational reality. He brings a hands-on understanding of how vehicles, charging infrastructure, and energy systems connect, enabling organisations to implement effective and sustainable fleet electrification strategies.